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Get Adland: A Global History of Advertising (1st Edition) PDF

By Mark Tungate

ISBN-10: 0749448377

ISBN-13: 9780749448370

Let's face it: advertisements is a type of industries that make you itch to tug again the curtain and have a look backstage. Adland does simply that. It takes an international view of the advance of advertisements, and utilizing first-hand debts from key figures it takes a troublesome inspect the way forward for advertisements as well.

The e-book contains fresh interviews with the various key gamers who formed the area of advertisements from the Fifties onwards, together with: Jean-Marie Dru, President and CEO, TBWA; Phil Dusenberry, BBDO artistic legend; John Hegarty, Chairman and around the globe artistic Director, BBH; Maurice Levy, President, Publicis crew; George Lois, Madison road artwork director; Washington Olivetto, South America's most renowned adman; Sir Alan Parker, movie director, who talks approximately his early occupation in advertisements within the Seventies; Emanuele Pirella, Italian copywriting guru; Keith Reinhard, Chairman Emeritus of DDB world wide; Kevin Roberts, CEO around the globe, Saatchi & Saatchi; Sir Martin Sorrell, CEO, WPP; Cilla Snowball, Chairman, AMV.BBDO.

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Extra info for Adland: A Global History of Advertising (1st Edition)

Sample text

On Italian posters, it jabbed out yet again. The US propaganda machine was cruelly efficient, with the establishment of a Committee on Public Information and its ‘four minute men’, 24 Adland who would deliver encouraging speeches to potential volunteers. 5 million worth of advertising. After the war, though, some of those who had fuelled the propaganda machine were stricken with remorse. James Montgomery Flagg, the artist behind the Uncle Sam ‘I want YOU’ poster, said: ‘A number of us who were too old or too scared to fight prostituted our talents by making posters inciting a large mob of young men who had never done anything to us to hop over and get shot at.

The] government got an entirely new idea of advertising as an effective means of 36 Adland communication to the people of this big country of ours, and as a tool for getting people to do things on a voluntary rather than compulsory basis. ’ During the war, he argued, ‘advertising revealed itself to itself’. He added, ‘A lot of people. . ’ NBC affiliate WNBT had begun commercial TV broadcasts in 1941. A year later, the minimum programme time required of TV stations was cut from 15 hours to 4 hours a week for the war period.

After all, it was suitably absurd – not to mention a sly indictment of vanity at a time of human suffering. An advertising campaign inspires one of the most influential art movements of the 20th century? The jury is still out – but it’s an attractive idea. THE LEGACY OF J. WALTER THOMPSON After the First World War, society on both sides of the Atlantic had been twisted and broken – and the structure that emerged to take its place was radically different. This did not mean that advertising had lost any of its momentum.

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Adland: A Global History of Advertising (1st Edition) by Mark Tungate


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