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Read e-book online Advertising Confluence: Transitioning Marketing PDF

By Sabine Bacou?l-jentjens Anshu Saxena Arora

ISBN-10: 1137492260

ISBN-13: 9781137492265

ISBN-10: 1349504580

ISBN-13: 9781349504589

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Additional resources for Advertising Confluence: Transitioning Marketing Communications into Social Movements

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Numerous studies have defined the country of origin as the country of manufacture or assembly of a product (Bilkey & Nes, 1982), this notion was also associated with the “Made in” label (Nagashima, 1977). Nowadays, the conception of a product is scattered over various territories. Raw materials and components often come from countries other than the country of assembly. This context makes the definition of the country of origin more complex. The emergence of new terms as “country of design” or “country of manufacturing” has complicated the understanding of the information for the consumer.

The “Made in France” Argument Manon Rebufet, Leila Loussaief, and Sabine Bacouël-Jentjens Abstract: The market for cosmetics has shown considerable growth in recent years, particularly driven by emerging markets. Many cosmetic brands are present in these countries, competing with French products, which are renowned worldwide. This reputation is mainly based on France’s iconic image built through its premium brands. In our research, we question the relevance of the country of origin in the process of consumer decision making and ask representatives of the French cosmetics sector about their assessment.

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Advertising Confluence: Transitioning Marketing Communications into Social Movements by Sabine Bacou?l-jentjens Anshu Saxena Arora

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